Keeping customers informed and engaged
Turn every ticket into an ongoing fan relationship
Digital tickets don't have to become useless after entry. Keep customers engaged with updates, exclusive content, special offers and post-event communications through a wallet pass they already carry on their phone.
One ticket. Multiple opportunities to engage.
When a Smartix ticket remains on a customer's phone, it becomes a communication channel that can be used to inform, assist and engage them throughout the entire event lifecycle. The possibilities depend on your audience, your objectives and the experience you want to create.
Research published in the Journal of Business Research found that effective communication and relevant digital content improve the customer experience and encourage future engagement.
How a football club uses Smartix tickets
From ticket delivery to post-match engagement, follow one possible supporter journey through a connected match-day experience.
Ticket delivery
- Deliver tickets instantly to supporters' phones
- Welcome fans with useful event information and venue guidance
- Keep supporters informed with live league standings, fixtures and club news
- Build anticipation before match day with exclusive content and announcements
Before the match
- Share team news and squad announcements as they become available
- Provide travel, parking and venue guidance before supporters leave home
- Send timely reminders to reduce missed kick-offs and late arrivals
- Help supporters arrive prepared and ready to enjoy the event
Match-day operations
- Alert supporters to travel disruptions and suggest alternative routes
- Redirect supporters to alternative entrances when queues or incidents occur
- Share important venue and safety information in real time
- Respond quickly to unexpected operational issues affecting the event
After the final whistle
- Deliver match reports, highlights and expert analysis
- Keep supporters updated with player news and injury updates
- Gather feedback while the experience is still fresh in their minds
- Promote upcoming fixtures and encourage repeat attendance
Bringing the journey To Life
Here's one example of how a digital ticket can evolve throughout the customer journey, delivering relevant information at exactly the right moment.
Ticket purchased
The supporter receives their ticket instantly, along with venue information, fixtures and the current league table.
Other match results change the standings
Following other results, the latest league table is automatically delivered to every supporter.
Team announced
The club publishes the starting lineup, keeping supporters informed before they leave for the stadium.
Travel disruption
An accident causes delays on a major route. Supporters receive updated travel advice and suggested alternatives.
Gate congestion
A medical incident closes one entrance. Affected supporters are directed to alternative gates using targeted updates.
After the match
Supporters receive match analysis, the updated league table and with an update on the condition of an injured player.
Next fixture
Priority access to tickets for the next home match is delivered directly to supporters' phones.
What could Your Event Journey look like?
Every event is different, but the opportunity is the same: keeping customers informed, engaged and connected throughout their journey.
Get in touch to discuss how Smartix could help create a more connected experience for your customers.
What could YOUR event experience look like?
Supporting research
• Effective communication and engaging digital content improve customer experience and encourage future engagement. [Journal of Business Research]
• Technology can support customer engagement before, during and after an event, yet post-event engagement is often overlooked despite its importance. [International Journal of Contemporary Hospitality Management]