Influencing customer behaviour
Turn loyalty into action
A loyalty pass doesn't have to sit quietly in a customer's wallet. Share events, rewards and time-sensitive offers that encourage repeat visits and help influence customer behaviour in real time.
One loyalty pass. Countless opportunities to encourage action.
When a Smartix loyalty pass remains on a customer's phone, it becomes a direct communication channel. Share rewards, events, exclusive invitations and time-sensitive offers that encourage customers to visit, engage and take action.
How a pub encourages repeat visits
A loyalty pass creates opportunities to shape customer decisions throughout the customer relationship. From promoting events to rewarding loyalty, Smartix helps businesses communicate at exactly the right moment.
Respond to customer demand in real time. Imagine it's a quiet night. Few customers have ventured out. You decide to send a notification to your loyalty cardholders. You might offer two-for-one drinks for the next hour or create another time-sensitive incentive. Customers nearby receive the offer while there is still time to act, helping turn a quiet period into additional visits. Soon your pub begins to fill with customers…
How would you do that without Smartix?
Promote events
- Announce quiz nights, live music and special events
- Promote guest beers, brewery takeovers and seasonal menus
- Send reminders before events begin to improve attendance
- Keep your venue top of mind between customer visits
Reward loyalty
- Deliver rewards directly to customers' phones
- Celebrate milestones and recognise repeat visits
- Offer birthday rewards and exclusive member benefits
- Strengthen customer relationships through ongoing recognition
Encourage visits
- Reward quieter trading periods with bonus points or incentives
- Create urgency with limited-time promotions
- Promote time-sensitive offers to encourage immediate action
- Turn spontaneous opportunities into additional visits
Respond in real time
- React quickly when business is quieter than expected
- Fill spare tables following cancellations or no-shows
- Promote newly available tickets, spaces or experiences
- Communicate instantly when opportunities arise
How could you influence customer behaviour?
Every business is different, but the opportunity is the same: using timely, relevant communications to encourage visits, reward loyalty and encourage visits and engagement.
Whether you're promoting events, responding to quieter trading periods or recognising loyal customers, Smartix helps you engage customers at exactly the right moment.
What opportunities could you create with a direct connection to your customers?
Supporting research
• Research has shown that timely mobile communications can increase both customer spending
and reward redemption in loyalty programmes. [International Journal of Research in Marketing]
• The timing of customer communications influences how people respond, making well-timed
engagement more effective than untargeted messaging. [International Journal of Research in Marketing]
• Limited-time messages significantly increased impulse purchases, with fear of missing out
(FOMO) acting as one of the mechanisms. [Journal of Promotion Management ]