Bridging the gap between you and your customers
Create a trusted connection between your business and your customers. Use the wallet passes customers already value to stay connected long after the first interaction.
How strong is your relationship with your customers?
How do you stay connected after the first sale? Do your customers hear from you at the right time? Are you still providing value weeks or months later?
Businesses that continue building relationships long after the initial purchase encourage repeat business, strengthen customer loyalty and remain front of mind. This ongoing relationship is at the heart of customer engagement.
How do your customers know it’s really from you?
Businesses are no longer just competing for attention. They’re competing for trust. As AI makes fake emails and text messages increasingly convincing, customers are becoming more cautious about what they open and act upon.
An effective communication channel should be trusted, timely and easy to return to whenever it’s needed.
At the heart of Smartix is a trusted customer communication channel. It helps businesses stay connected using digital wallet technology. Customers receive timely, relevant information through a pass they already recognise, while businesses gain a simple, persistent way to build stronger relationships long after the first interaction.
There’s far more to wallet passess than tickets and loyalty cards.
Most people associate wallet passes with boarding passes, event tickets or loyalty cards. In reality, they’re simply a secure, trusted way of keeping useful information close at hand. Once you stop thinking about the pass itself and start thinking about the customer relationship, the possibilities become much broader.
Message
Membership
Loyalty
Ticket
Reward
Insurance
Support
Collection Receipt
Gift Card
Event
Verification
Personal links
“What if…?”, “Could Smartix…?”, “Is it possible to…?”
Those are the conversations we enjoy most. They’re often the beginning of the most distinctive customer experiences. Sometimes the answer is, “Yes, Smartix already does that.” Sometimes it’s, “Not yet… but leave it with us.”
The most interesting uses of Smartix rarely come from a feature list. They come from people imagining a better experience for their customers.
Imagine a couple's wedding
Wedding invitation
You're invited to a wedding. The invite includes a QR code labelled 'scan me'.
Entry ticket for the reception
Scanning the QR code add a digital ticket to your wallet, which is used for entry to the reception.
Check your coat
The same ticket is scanned when you check in your coat and again when you collect it.
Complimentary drinks at the bar
Present your ticket at the bar for a complimentary drink. Its balance shows that two more drinks are available for later.
Photo booth
At the photo booth, guests scan their passes so each photograph can be associated with the right people. The image on the pass can then be updated periodically with a photograph from the celebration.
Wedding photos shared
The happy couple have shared a wedding photo album. The pass has a direct link. The hero image now shows their favourite photo.
Honeymoon photos shared
Later, the pass links to another album containing photographs from the couple’s honeymoon.
Thank you messages
Another update adds a personal thank-you message from the married couple.
Our first anniversary!
The happy couple invite their guests to join them for a drink to celebrate their first anniversary.
Meet the newest member of the family!
Althouygh largely forgotten about, two years later there is another update. A new link to a new photo album has been added. A new baby girl!
That’s probably not how you imagined a digital wallet pass being used!
Smartix is not simply about issuing wallet passes. It is about using them to create a useful, lasting connection with customers. The wedding example may be far removed from your business, but it shows how one pass can support a relationship over time. The same principle can be applied in very different ways.
Ready to reimagine how you engage with your customer?
Whether you want to strengthen customer relationships, modernise an existing process or explore a new idea, we’d be happy to discuss what Smartix could do for your business.